About Dontworry Snacks

Dontworry Snacks is redefining indulgence by bringing joy back to the way people snack. Built on the belief that no one should have to choose between feeling good and enjoying something delicious, the brand creates craveable treats that are low in calories, zero sugar, and gluten-free. Our signatures? Light, airy, melt-in-your-mouth meringue cookies with as little as one calorie per piece and crispy quinoa bites that are bold, craveable, and perfectly poppable. Delivering a uniquely satisfying experience without compromise. More than a snack company, Dontworry is a movement of joy empowering people to enjoy every bite freely, deliciously, and without worry.

Our Story

Our Story

Founded in 2009 in Mexico, Dontworry Snacks began with a simple but radical idea: indulgence shouldn’t come with guilt. What started as a small, family-driven effort to create lighter, better-for-you sweets quickly grew into a beloved brand, known for turning everyday cravings into joyful, feel-good moments. By reimagining classic treats through a modern, health-conscious lens, Dontworry built a loyal following of snackers who refused to compromise on taste or experience.

Growing Beyond Borders

Today, Dontworry is bringing that same joy statesideβ€”starting with Texas. Growing our roots in Houston, we’re on a mission to win the hearts (and snack drawers) of Texans by becoming a brand that feels local, loved, and part of the culture. This marks our first step in expanding across the U.S., one joyful bite at a time.

2009

Founded in Mexico β€” first meringues made by hand

2015

600+ formulations perfected

2020

Expanded to US market

2024

TikTok viral moment β€” 400% growth

2025

100% year-on-year growth

2026

Shark Tank appearance

Our Story
Endeavor-Backed15+ Years1,000+ StoresAs Seen on Shark Tank